A lot of people have hired a web professional before and still come away unsure what the process was supposed to be. Timelines slip, feedback drags on, and the final result feels different from what they thought they were buying. Most of the time, that is a process problem, not a talent problem.
Here is what a project with me typically looks like from first conversation to launch.
Every project follows the same seven phases: Discovery, Strategy, Design, Development, Review, Launch, and ongoing support. The phases keep projects on track and clients informed at every step.
Discovery
A conversation about your goals, audience, and what success looks like. Followed by a proposal.
Strategy and planning
We align on structure before anything gets designed. Pages, purpose, user flow.
Design
High-fidelity mockups. You review something that looks like a real site, not a sketch.
Development
I build it. Tested across devices and browsers before it comes to you.
Review and revisions
You get a staging environment to click through. Content needs to be finalized here.
Launch
I handle the technical side. Domain, DNS, final checks.
After launch
I'm reachable. Most clients come back for ongoing work as the business grows.
Discovery
Every project starts with discovery. We talk about your business, your goals, your audience, your current setup, and what success actually looks like. I am not just collecting surface-level information. I am trying to understand the problem well enough to make smart decisions throughout the project. After that, I put together a proposal that defines the scope, timeline, and investment. Once that is approved and the deposit is paid, the project is officially scheduled.
Strategy and Planning
From there, we move into strategy and planning. Before anything is designed or built, we need clarity on structure. What pages or screens do you need? What is each one supposed to do? What does the user need to understand, feel, or act on at each step? This part is less visible than design, but it shapes everything that follows. When projects skip this step, they usually end up circling back later to fix foundational problems.
Design
Once the structure is clear, I move into design. I work in high-fidelity mockups, which means what you review looks much closer to the final product than a rough wireframe. You can see the layout, typography, colors, and content direction in context. That makes feedback more useful and helps us make stronger decisions earlier. I keep revision rounds defined, and I always recommend consolidating feedback before sending it over. One clear round of notes moves a project forward much faster than scattered feedback coming in bit by bit.
Development
After design is approved, I move into development. Depending on the project, that might mean building in a CMS, writing custom code, setting up integrations, or combining several systems. This is where the approved direction gets turned into something functional, responsive, and real. Before anything is sent back to you, I test it across devices and browsers to make sure it is working the way it should.
Review and Revisions
Next comes review. You get access to the project in a staging environment before anything goes live. This is where you can click through the site, review the content, test forms or functionality, and flag any final adjustments. This is also the point where finalized content matters. A site is not really ready to launch if key copy, images, or decisions are still missing.
Launch
Once everything is approved, we launch. I handle the technical side of getting the site live, connecting the domain, and checking that everything is working properly in the live environment. Launch is a milestone, but it is not the point where I disappear. Questions usually come up, and small adjustments are normal. I stay reachable after the project wraps.
After Launch
In a lot of cases, launch is just the first phase. Many clients come back for additional work, whether that is new pages, added functionality, refinements, or a second phase of the product. A good website or digital product should be able to evolve as the business grows.
If you want a project that feels clear from the start and well-managed all the way through, get in touch.