Writing
From My Desk
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Community
Six ways to scale spay and neuter in Hawaiʻi, and what each would actually take
A companion to the stray dog piece. Six delivery models with real evidence behind them, the resources each would need here, and the single constraint that governs all of them. It is not money.
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Community
What the world has learned about stray dogs, and what Oʻahu can do in its own backyard
Bahrain, the Netherlands, Bhutan, and Turkey have all tried to solve the same problem. Their results point clearly at what works, and Oʻahu has a rulemaking window open right now.
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Process
How this site's design system works
Black, white, and one teal. The palette sounds simple. This is the system underneath it: three color literals, two teals for a reason, and components that cannot drift.
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Personal
Running a remote design practice from Hawaii
How does it work? Do clients care? Is the time difference a problem? Here's the honest version of running a design practice from Hawaii.
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Process
Why I only take a few projects at a time
I limit how many active projects I take on at once. This is a deliberate choice and it shapes everything about how I work.
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Process
What a digital project actually looks like start to finish
Most clients have hired a web professional before and still aren't sure what the process is supposed to look like. Here's how I run a project from first conversation to launch.
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Resources
What is a CMS and do you need one?
CMS stands for content management system. Whether you need one depends entirely on how you plan to use your site after it's built.
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Resources
What can AI actually do for your small business right now?
There's a lot of noise around AI. Here's a grounded look at what it can do for a small business today, what it can't, and where it's worth paying attention.
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Process
What happens after you fill out my contact form?
You filled out the form. Now what? Here's exactly what to expect, step by step, from first message to signed proposal.
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Resources
What to prepare before hiring a web designer
Most web projects don't fall apart because of bad design. They fall apart because the client wasn't ready. Here's what to have in order before you reach out.
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Resources
How much does a website actually cost?
"How much does a website cost?" is like asking how much a car costs. Here's what actually drives the price and what to expect at every budget level.
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Resources
Do you actually need an app? Web apps vs. native apps explained
The question I get asked more than any other is "can you build me an app?" Here's what you actually need to know before you answer that.
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Web Strategy
WordPress vs. a custom build: what you are actually paying for
The monthly price is not the right number to compare. Here is what the full cost picture actually looks like.