Designer, Developer & Project Lead. Available for Freelance

Shauna.

I build strategic digital experiences from concept through launch, blending design, development, and project leadership so great work actually ships.

See My Work Work With Me

Work informed by experience at Nike, Apple, and independent clients across retail, brand, and digital.

Shauna

Selected work.

Retail environments, digital products, and client work across brand, web, and launch strategy.

Nike Retail Brand Marketing Retail & Brand

Nike Retail Brand Marketing

Led retail marketing and store design programs for Nike North America, managing $10M+ in annual budgets across in-store signage, digital displays, and specialty store builds up to 6,000 square feet.

The Challenge

Nike needed consistent, on-brand retail experiences executed at scale across North America, spanning everything from in-store digital components to full specialty store builds, on tight timelines and under significant budget scrutiny.

What I Did

Owned end-to-end project execution across six years of retail marketing and store design programs. Managed $10M+ in annual budgets, directed site surveys, defined project scope, and led communication across designers, retail accounts, agencies, vendors, and construction teams. Delivered store builds ranging from 900 to 6,000+ square feet.

Outcome

Consistent, on-time, on-budget retail program delivery across hundreds of locations. Established vendor relationships and communication systems that supported North America's retail brand growth throughout a defining period for Nike's physical retail presence.

  • Project Management
  • Budget Governance
  • Vendor Management
  • Retail Design
  • In-Store Digital
  • Construction Oversight
  • Stakeholder Communication
Apple Retail Experience Retail & Brand

Apple Retail Experience

Produced shop-in-shop, digital, print, and retail space presentations for Apple's key retail partners across North America. End-to-end, from creative inception through physical installation.

The Challenge

Apple's retail partner program required high-stakes, brand-perfect installations across multiple retail environments simultaneously, with no margin for error on timeline, quality, or brand standards.

What I Did

Led the full creative and production process for shop-in-shop displays, digital components, print marketing, and retail space presentations. Managed cross-functional teams including project managers, surveyors, field operations, and construction crews. Drove product and marketing program approvals with key retail partners and orchestrated multiple vendor relationships to ensure seamless execution.

Outcome

On-time, on-budget delivery of retail experiences meeting Apple's exacting brand standards across North America retail partner locations.

  • Creative Production
  • Retail Installations
  • Cross-functional Leadership
  • Vendor Management
  • Field Operations
  • Budget Management
LaunchKit Digital Products

LaunchKit

A productized launch system for solo founders, combining strategy, design, development, and launch tools to help ideas go live faster.

The Challenge

Solo founders and small business owners consistently stall between having an idea and getting it live, overwhelmed by the number of decisions, tools, and steps involved in launching a digital product or website.

What I Did

Designed and built LaunchKit as a productized system: Canva templates, brand kits, and digital tools structured to move founders from concept to launch without getting stuck. Handled product design, distribution setup, and the full launch strategy.

Outcome

A growing catalog of digital products sold via Etsy and Shopify, built on a repeatable system that scales without custom client work.

  • Product Design
  • Canva
  • Astro
  • Shopify
  • Etsy
  • Brand Strategy
  • Digital Distribution
Aloha Animal Outreach Nonprofit

Aloha Animal Outreach

Website redesign and digital strategy for an Oahu-based animal rescue, supporting outreach, trust-building, and community engagement across the island.

The Challenge

AAO needed a web presence that could support donor trust, community outreach, and volunteer engagement, without the budget of a commercial client and with a small team managing everything.

What I Did

Redesigned the website with a donation-first structure, rewrote homepage copy for conversion, and built a digital strategy focused on community engagement and trust signals. Provided ongoing web and tech support in an advisory capacity.

Outcome

A clearer, more conversion-focused web presence that better supports AAO's outreach mission across Oahu's unhoused communities.

  • Astro
  • Web Design
  • Copywriting
  • Nonprofit Strategy
  • UX
Freelance Web & App Development Web Development

Freelance Web & App Development

Custom websites and web applications built for small businesses, startups, and solo founders. From brand sites to functional digital products.

The Challenge

Small businesses and founders often struggle to get a professional, performant web presence without enterprise budgets, ending up with bloated templates or generic solutions that don't reflect their brand.

What I Did

Designed and developed custom websites and web applications tailored to each client's goals, handling everything from information architecture and UI design to front-end development and deployment. Built with modern frameworks prioritizing speed, accessibility, and clean design.

Outcome

A growing portfolio of client sites and apps, each shipped on time, built to perform, and designed to grow with the business.

  • Astro
  • React
  • TypeScript
  • Figma
  • Vercel
  • Netlify
  • CSS

About

Built for the
work that matters.

My background isn't a straight line, and that's the point.

I spent six years at Nike managing retail marketing and store design at scale, running $10M+ annual budgets across projects that spanned in-store digital displays, specialty store builds, and brand programs reaching thousands of locations. At Apple, I produced retail experiences end-to-end, from concept through installation, for some of the most scrutinized physical brand environments in the world.

That foundation in large-scale execution, stakeholder management, and production under pressure is what I brought into web and digital work when I launched my own practice in 2017. I build websites and digital products the way I managed those projects: with clear scope, strong communication, and an obsession with how the finished thing actually performs in the real world.

Now I work with founders, small businesses, and organizations who want that same quality of thinking applied to their digital presence, without the agency overhead.

Shauna
10+
Years experience
50+
Projects shipped
Retail, brand & digital
Focus areas
Hawaii / Remote
Location

What I can help you build.

Whether you need a complete website, a launch strategy, or a steady partner to keep a project moving, here's how I work.

  • Web Design & Development

    Custom websites and web apps built for performance, accessibility, and long-term flexibility. From marketing sites to custom digital builds, modern, conversion-focused, and built to last.

    • Astro
    • TypeScript
    • React
    • Node.js
    • Vercel

  • Brand & Marketing Experiences

    Landing pages, campaign sites, and digital marketing executions that bring brand ideas to life online. Built to feel polished and intentional from first impression through launch.

    • Landing Pages
    • Campaign Sites
    • Email
    • GSAP

  • Digital Products & Launch Systems

    Productized offers, templates, and digital tools built for distribution and scale. I help shape the concept, build the product, and connect the systems needed to launch and sell it.

    • Product Design
    • Stripe
    • ConvertKit
    • Notion

  • Project Management & Production Support

    For clients who need more than a designer or developer. I support the planning, coordination, and delivery side of complex digital projects: timelines, revisions, stakeholder communication, and keeping everything moving from kickoff to launch.

    • Project Scoping
    • Roadmaps
    • Client Handoff
    • Launch Coordination

  • Design Systems, Audits & Optimization

    Accessibility reviews, performance audits, component libraries, and UX refinements for teams that want a cleaner foundation without rebuilding from scratch.

    • WCAG AA
    • Lighthouse
    • Component Libraries
    • Figma

Let's work together.

Tell me what you're building.

I take on a limited number of projects at a time so each one gets thoughtful attention. Whether you need a website, a digital product, launch support, or a partner who can bring structure to the process, I'd love to hear about it.

hello@shauna.digital

Currently accepting

Freelance projects · Short-term contracts · Consulting · Project-based partnerships