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Process

Why I Only Take a Few Projects at a Time

March 6, 2026 · 3 min read

I keep my project load intentionally small. That is not a scarcity tactic. It is how I protect the quality of the work.


What a Smaller Load Actually Means for You

When I take on a project, I want to be fully in it. Not squeezing it between competing deadlines, not handing pieces off to people you have never met, and not trying to catch up at the end of the week because too much was stacked at once.

A smaller project load means you get faster responses, more thoughtful revisions, and work that has real attention behind it. It also means I have the space to think beyond the immediate task in front of me, which usually leads to better decisions and a stronger end result.


Why Not the Agency Model

A lot of larger agencies work differently. They run many projects at once across bigger teams, and the person you meet at the beginning is often not the person doing the work day to day. That model works for some businesses, but it is not how I want to work and it is not what many small businesses or founders actually need.

My clients are usually looking for a direct working relationship with the person doing the strategy, design, and build. They want clarity, consistency, and someone who is actually close to the work. Keeping my schedule tight is how I make that possible.


What This Means for Timing

It also means I am sometimes booked out a few weeks in advance. If your project is urgent, that is important to know early. But when I give you a start date, it is a real one. Your timeline is based on actual capacity, not optimistic scheduling.


Why This Matters

You are not just paying for deliverables. You are paying for focus, judgment, and care. Limiting how many projects I take on is one of the main ways I make sure you get all three.

If you are planning a project and want to work together, it is always better to reach out a little earlier.