Retail & Brand
Store-design programs, nationwide
Retail marketing and store-design programs for Nike North America: $10M+ annual budgets, six years delivering at scale.
01 · Overview
The Challenge
Nike needed consistent, on-brand retail experiences executed at scale across North America, spanning everything from in-store digital components to full specialty store builds, on tight timelines and under significant budget scrutiny.
02 · Approach
What I Did
Owned end-to-end execution across six years of retail programs. Managed $10M+ in annual budgets, defined project scope, and led communication across designers, agencies, vendors, and construction teams. Delivered specialty store builds up to 6,000 square feet.
$10M+
Annual budgets governed
6,000 sq ft
Largest specialty builds
6 yrs
On-time, on-budget delivery
03 · Result
Outcome
Consistent, on-time, on-budget delivery across hundreds of locations. Built the vendor relationships and communication systems that supported Nike's North American retail brand growth for six years.
Built with
Project ManagementBudget GovernanceVendor ManagementRetail DesignIn-Store DigitalConstruction OversightStakeholder Communication