About

I’m Shauna.

I design and build software for businesses that have outgrown their workarounds.

Off the clock: dogs, the ocean, and fixing things that probably didn’t need fixing yet.

Shauna, smiling, in tortoiseshell glasses and a brown blazer

01 · Where I come from

Before I built software, I spent a decade running retail programs and marketing operations for companies including Nike and Apple: store-design programs across North America, retail partner presentations from creative through installation, and the schedules, vendors and handoffs that hold that kind of work together.

That’s where I learned what it looks like when a team is held together by spreadsheets, group texts and good intentions, and how much time disappears into the gaps between tools.

Now I design and build the systems that close those gaps.

IndependentProduct designer + developerCustom software, internal tools, AI workflows, operational systems
NikeRetail brand + project leadershipStore-design and retail marketing programs across North America
AppleGlobal marketing operations + productionRetail partner presentations, from creative through installation

My design and engineering work lives at shauna.dev ↗

02 · How I think about systems

I start with how the work actually happens. I want to understand:

  1. 01Where information comes from
  2. 02Who needs it next
  3. 03Where people repeat work
  4. 04Where decisions get delayed
  5. 05What happens when something fails
  6. 06Which problems need software, and which do not

→ Then I design the system around that reality.

03 · Working with me

One person, start to finish

You talk to the person designing and building it. Nothing gets lost in a handoff.

A small number of clients at a time

So your project gets real attention, not a slot in a queue.

Remote from Hawaiʻi

I work with businesses anywhere, and keep things simple: calls when they help, clear updates in between.

Let’s talk about your business.

Tell me what’s slowing you down and I’ll tell you honestly whether I can help.