A website, a store, and a field app
One nonprofit, three live products: a public website with direct donations, a merch store, and a custom field-operations app.
The Challenge
Aloha Animal Outreach conducts monthly outreach to unhoused communities and their pets across O'ahu, but their digital infrastructure couldn't keep up. The website was a dated WordPress build with no donation flow or mobile optimization. Field data lived in six disconnected spreadsheets with no real-time alerts, no case timelines, and no way to flag urgent situations. There was no merch presence and no passive revenue stream beyond one-time donations.
What I Did
Public website: A ground-up rebuild in Astro with direct Stripe donation integration, Netlify Forms for volunteer and partner inquiries, and a new Partners page targeting corporate sponsors.
Field operations app: A custom internal app with a situations-based data model built specifically for animals living long-term with unhoused owners, not the linear intake-to-adoption flow of standard rescue software.
Merch store: A Printful-integrated Shopify store handling passive revenue with zero fulfillment overhead.
Outcome
A production-ready public website with direct Stripe donation integration. A fully deployed custom field-operations app replacing six disconnected spreadsheets, now used in monthly outreach operations. A Shopify merch store with zero fulfillment overhead. One client, three live products.